Bharuch has always been prosperous because of its location on the Narmada River. Although water tends to be scarce in Gujarat, one never finds difficulty in getting water in Bharuch. As a result of this, agriculture and other linked commercial activities have flourished in Bharuch. Bharuch is also a central stopping point for many villages spread around its boundaries. People from these small villages come to Bharuch when they want to shop for new clothes, or make a major purchase. Lately a lot of retiring expatriates have been returning to Bharuch and building new houses giving the economy a boost.
Traditionally, Bharuch has been the centre of the peanut processing and marketing industry with a well established brand name around the country. Almost none of the peanuts are grown in Bharuch itself but the best of the crops from neighbouring regions are brought here for processing. Mr. Ruchik Amrish Jani a local resident and businessman holds the Intellectual Property rights for manufacturing roasted salted peanuts in a hygienic process. Bharuch is also the home of the Bandhni method of clothing design and is well known for this traditional art form.
At present, this heavily industrialised Village is renowned for its textile mills, chemical plants, long staple cotton, dairy products and much more. Gujarat’s biggest liquid cargo terminal is situated here. It also houses many reputed multinational companies like Videocon, BASF, Reliance, Welspun Stahl etc. Bharuch is a shopping centre well known for its salty peanuts. Because of the distinctive colour of the soil here that is ideal for cotton cultivation, Bharuch is sometimes referred to as ‘Kanam Pradesh’ (black soil land).